Hey there, I’m Rodrigo! Growing up in Brazil and moving to the US in 2018 taught me one big lesson: money is universal, but we just don’t talk about it enough .
I created Financial You to fix that. This is a candid, judgment-free space focused on psychology, habits, and building a life where you control your time.
If you’re new here, welcome! Here is your quick roadmap to navigating my posts and finding exactly what you need today.
How to Navigate This Space: The 5 Pillars
Our content is organized into five core pillars:
1. Mindset & Foundations
Unpacking our emotional relationship with money, building long-term optimism, and conquering fear.
Start here: Money Mindset
Top picks: Optimism > Pessimism | Money Anxiety
2. Financial Goals & Planning
Turning vague dreams into concrete roadmaps, automating your progress and tracking your finances.
Start here: Financial Goals
Top picks: Pay Yourself First | Family Cash Flow
3. Investment Frameworks
Demystifying the stock market, embracing low-cost index funds, and using time-horizon buckets to manage risk.
Start here: Investing in the Stock Market
Top picks: The Bucket System | The Power of Compounding
4. Wealth & Life Optimization
Using money as a tool to buy back your time, fund memory dividends, and spend guilt-free on what you love.
Start here: The Ultimate Dividend
Top picks: Memory Dividends | Conscious Spending
5. Tactical Management
Smart defense: optimizing cash, navigating taxes, and making major life choices.
Start here: Lazy Money
Top picks: Taxes don’t have to be taxing | Rent or Buy
Prefer to Listen? Check Out the Podcast!
We also have a podcast created with Google’s NotebookLM!
Season 1: 5 episodes on core money principles.
Season 2: 5 episodes breaking down our 5 Core Pillars in detail.
What to Expect Next
I publish a new post every other Saturday. Every post ends with reflection prompts to help you take action.
If this sounds like you, you're in the right place.
Subscribe to join a community of people learning to manage their money with clarity and confidence. It's free!
Let’s Talk Money!
Which of the 5 Pillars feels most urgent for you right now?
What is one financial habit you are hoping to build this year?
Who in your life can you invite to join this judgment-free money conversation?