Welcome to Financial You. Let’s Talk Money.
Let’s face it: money can be complex and intimidating. Earning it, growing it, and even talking about it are often topics we’re taught to avoid.
Financial You is a space for candid, judgment-free conversations about it all.
Money isn’t just about spreadsheets. It’s about psychology, habits, and our personal stories. Here, we unpack big topics in simple terms, explore our mindsets, and focus on making steady, meaningful progress rather than chasing perfection.
Meet Your Guide
Hey there, I’m Rodrigo! By day, I work in corporate finance, helping businesses make smart decisions with their numbers. But my real passion is empowering people like you to navigate personal finance with clarity and confidence.
Growing up in Brazil and moving to the US in 2018 taught me one big lesson: across cultures, we simply don’t talk about money enough ! My own journey started thanks to my grandma, who taught me the power of responsible saving early on.
I am not a guru with all the answers. I am a fellow enthusiast who has made his own mistakes (like that one stock I was sure would skyrocket!) and learned from them. I started this publication to host the open, honest money conversations I wish I’d had sooner.
What We Cover: The 5 Core Pillars
To help you build a comprehensive wealth engine, our content is organized around five core pillars:
Mindset & Foundations: Overcoming money anxiety, reframing limiting beliefs, and cultivating long-term optimism.
Financial Goals & Planning: Setting concrete goals, tracking your burn rate, and putting your savings on autopilot.
Investment Frameworks: Demystifying the stock market, embracing index funds, and using the Bucket System to manage risk.
Wealth & Life Optimization: Using money as a tool to buy back your time, fund memory dividends, and design your unique “Rich Life”.
Tactical Management: Smart defense through optimizing taxes, high-yield cash, scam prevention, and big life choices like rent vs. buy.
Is This Space For You?
This publication is for you if...
You find personal finance overwhelming and want a clear, jargon-free guide.
You want frameworks to think for yourself, not a list of rigid commands to follow.
You believe in learning how to fish, connecting the dots for your own life.
You’re at any stage (from your first paycheck to planning retirement) and want a more confident relationship with your finances.
What you won’t find here: This isn’t the place for “buy this stock” tips, day-trading tricks, or quick-fix hacks.
What to Expect
When you subscribe, you’ll receive a new post delivered straight to your inbox every other Saturday.
Each post takes an approachable look at a money topic and concludes with our signature “Let’s Talk Money!” section, which features a couple of reflection prompts to help turn thinking into action.
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